Digital Marketing
Social Media Marketing / Optimization
Conversations, Closer to Your Customers
Social media marketing is about engaging and influencing your target audiences so that they become more involved, more loyal and ultimately more profitable for you.
If you had more conversations with more people that were interested in your business, would you win more business more often? I bet the answer is, ‘yes’.
How Can Social Media Marketing Show Me a Return on My Investment?
Even search engines are now swayed by what people think about you. Opinion counts. The sentiment behind peoples’ comments and remarks are more important than they have ever been.
Social media is playing a bigger and bigger role in how much business you are likely to win each year and it’s happening around you whether you know it or not.
People are talking about your brand online whether or not you’re listening, engaging or influencing the conversation. So, it makes sense to jump in and at least start to listen, don’t you think?
By building a strong following, you can reach more people who are interested in what you have to offer quickly and easily… And they will pass on the message if you get the message right too.
Social media isn’t about marketing campaigns, it’s about genuine, transparent conversations about you, your business and what matters most to your customers. And if you listen, they will too.
If you would like a chat about how you can start to leverage the powers of social media just give us a call, submit a form on the right or ask us something on Facebook, Twitter or LinkedIn.
How else can Social Media Help My Business?
Social media platforms are a fantastic place to build a following of people who are interested in your brand and what you have to offer.
If you had an audience willing to help shape your next product, defend your reputation and ask for help when they need it; would you value being so close to your audience?
Social media platforms provide just this opportunity. It’s not all about winning more business – What about growing the business you already have and strengthening your brand in the process?
Have you ever come across an unhappy customer that complains to you about something they’re not satisfied with but only after not being happy for weeks or months?
And you say, ‘I wish you’d told me sooner.’ We’ve probably all had that experience at some point. Don’t you wish you knew ahead of time so you could fix it?
And, don’t you cringe at the thought of them telling others before they tell you? It happens, and sometimes it happens online too – for others to read and pass judgment.
We’ve all probably had a situation where you’ve solved an issue so well that you suddenly have a new best customer because they’re so happy with how you’ve helped them.
Sometimes it’s not the problems themselves; it’s how you deal with them that count. Social media gives you these tools to listen and help as and when needed just as much as spotting new business opportunities and building a brand following that helps you find more customers too.